Reduce flinching instantly by cutting recoil up to 70% with this easy-on, easy-off pad. Use for hunting or target shooting. Will not harm your stock, harden in cold weather or become brittle with age. Takes the sting out of even the hardest kickers. The Shooter's Friend gun stock recoil pad increases confidence and accuracy by absorbing 70% of recoil! It makes a 12 gauge feel more like a 20. Designed and manufactured in the USA by Riecken's Orthotics, The Shooter's Friend recoil pad has been in the field for over ten years and thousands have been shipped. The Shooter's Friend: easily slides on and off will not harden or get brittle with age will not harm gun stock use with rifles and shotguns use when hunting, skeet, trap and target shooting. Make shooting fun again with our no-flinch professional visco-elastic gel pad. Men and women that shoot will find The Shooter's Friend to be a recoil pad they can rely on.