LAS VEGAS, Nev. - More than half of women (55.6 percent) participating in a new study commissioned by the National Shooting Sports Foundation said they intend to purchase at least one firearm in the next 12 months. That finding and many others reflect the growing popularity of firearms ownership by women, who represent the fastest growing segment of the shooting sports.
Today during the Shooting, Hunting and Outdoor Trade Show (SHOT Show), NSSF President and CEO Steve Sanetti discussed the findings in the new report, "Women Gun Owners: Purchasing, Perceptions and Participation." NSSF, which owns the SHOT Show, is the trade association for the firearms, ammunition, hunting and shooting sports industry.
"In the past decade, the number of women owning firearms and participating in target shooting and hunting has soared. This study helps us understand why women are choosing to purchase firearms and accessories and what shooting activities appeal to them most," said Sanetti.
The study, conducted in 2014, focused on women ages 18 to 65 who owned at least one firearm. Over a third of women in the study were new gun owners, having purchased their first firearm within the last three years. This group of new gun owners, who are primarily between the ages of 18 and 34, reflects the changing demographics among women choosing to own firearms-a change captured visually in NSSF's new infographic, "Girl Power," which complements the new report.
"The women's market is a force in our industry, and manufacturers, retailers and shooting ranges are making changes to their products and services to satisfy women's tastes and needs. This report will assist anyone interested in knowing more about women's enthusiasm for and attitudes toward firearms," said Jim Curcuruto, NSSF Director of Industry Research and Analysis.
Among the report's findings: