WEST POINT, MS – Mossy Oak® introduces its innovative Eclipse pattern, the first ever design created specifically for hunting from inside a ground blind. Eclipse features a black overlay version of Mossy Oak’s popular Break-Up Country pattern with cutout portions exposing the pattern, erasing the human outline inside a blind. Where lighter camo options stand out when worn inside a ground blind, Eclipse disappears.
The use of ground blinds for hunting has increased exponentially in recent years and has become a preferred method of hunting, with 64% of hunters using ground blinds (True North Marketing 2016).
“A number of factors contribute to this growth including safety, ease of use, low cost blinds and how well blind hunting is suited to mentoring new hunters,” said Chris Paradise, Chief Sales Officer for Mossy Oak. “To be most effective while hunting from a blind, the interior of a ground blind needs to be as dark as possible to hide the hunter. Until now, there hasn’t been an effective camouflage solution to address the ground blind environment.”
In a 2017 survey conducted by True North Outdoor Marketing, it was revealed that 88% of ground blind hunters prefer dark-colored apparel when hunting. Designed with the highly effective Mossy Oak Break-Up Country pattern as the background, Eclipse fades out the pattern with a black overlay leaving only hard shadowing and contrast.
“Our driving passion at Mossy Oak is to help others be successful in the outdoors,” said Toxey Haas, founder and CEO of Mossy Oak. “With over half of hunters hunting from ground blinds where they are less exposed and hidden from natural light, we saw an opportunity to develop a pattern to help them hide even more inside the blind. Often hunters choose camo patterns for identity as much as effectiveness. Well, ground blind hunters now a have pattern for their hunting identity with Eclipse.”
Eclipse pattern licensing information can be found at https://why.mossyoak.com/. Look for Mossy Oak Eclipse in Walmart stores beginning August 1.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.