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Poll: Federal Recognized as Top Handgun Ammunition Brand

Federal Handgun Ammo Top Handgun Ammo

ANOKA, Minnesota – – A recent report conducted by Southwick Associates identifies Federal as the top handgun ammunition brand in today’s marketplace. Federal, including sub-brands like Fusion, came out on top after Southwick Associates surveyed more than 18,000 hunters and recreational shooters in 2018 through its online and consumer panels.

“This report confirms we’ve accomplished what we’ve always worked hard to achieve,” said Federal Centerfire Rifle and Handgun Product Director Mike Holm. “Our handgun ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defense.”

Federal’s latest handgun ammunition introductions include the new 10mm Auto HST and Hydra-Shok Deep 40 S&W and 45 Auto. The 10mm Auto’s full-power loading makes the most of the HST bullet design, providing large, consistent expansion, optimum penetration and superior terminal performance. Hydra-Shok Deep bullets feature a more robust center post and a core design that penetrates to critical depths through common self-defense barriers, without over-penetrating.

More than 100 products were examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at

For more information on Federal ammunition, visit

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