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Blog — Ammunition Demand

Ammunition Demand Will Not Subside Soon

Ammunition Demand

Ammunition Demand Will Not Subside Soon

FERNANDINA BEACH, FL. - Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate's ongoing shooting sports consumer market research, multiple reasons are driving the continued unparalleled demand. In April 2021, Southwick Associates surveyed more than 1,800 ammunition consumers as part of its quarterly HunterSurvey/ShooterSurvey tracking study. In 2020, four out of five consumers encountered out of stock issues while trying to purchase ammunition, while three-quarters encountered out of stock situations so far in 2021. Of these respondents, 79% reported either fully or partially reducing their target shooting and hunting outings as a result of...

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